CONSUMER DEMOGRAPHIC INFORMATION: We are looking to serve the needs of people who are interested in living a positive life, with concern for others and the planet,social consciousness and seeking personal introspection. We want tocreate products and services that support that lifestyle.
The LOHAS (Lifestyles of Health and Sustainability) community is a socially conscious consumer demographic.
LOHAS people are interested in:
1. Health and wellness
2. Personal growth and development products and services
3. Eco green living and sustainability
4. Philanthropy and corporate social responsibility
NOTE: LOHAS is an acronym for Lifestyles of Health and Sustainability. A market segment focused on health and fitness, the environment, personal development, sustainable living, and social justice.